Roselyn Connor
Monthly Blog

January: The Message Matters


Without question, we are inundated daily by voices from every province, every ideology, every agenda and every perspective. We are barraged by information, both true and false. There are people who care about truth and those who don’t. Too often there are those who depend on their name, reputation or position to garner a positive reaction to whatever they’re trying to “sell”. Just as an example, this is frequently done during job interviews. People hope that looking good, smelling good, being well-mannered and having a nicely presented resume printed on quality stationery is all there is. Remember this: the message matters. As people dig deeper, the actual message becomes clearer.

We can’t afford to be distracted by the packaging of anything. Don’t let how something looks be the only thing that persuades you. People who don’t have much to their message will hope that you’ll be focused on the appearance and not on the contents. You have coworkers like that. They make it look good as though they’re hard working, accurate, professional and efficient. What they’re often missing is the effectual fervent message of true character, drive, continued execution of duties, performance and accomplishment.

There is something even more significant here. A man who owned a store that his son began working in offered the young man an important piece of advice that was useful for a life time. After he showed his son the entire inventory he said to him no matter what you put in the front window, be certain you have something of greater value in the back. In other words, whatever you put out front, make certain you have more in reserve. Don’t be all show. Your message matters. Your message is the true essence of what you are. Your exterior, while important, isn’t enough to carry you. Once people start to dig they should find the heavy-duty artillery. No fluff allowed. If you lack wisdom, remain quiet until you develop some. Observe and learn. Keep your eyes and ears open and drink in the knowledge and experiences of others who have wisdom. The only thing we should learn from a fool is what not to do. Clearly, that is a valuable lesson.

A person pursuing a love interest may say all kinds of things. They may be filled with compliments and sweet observations; after all, they are trying to win a heart. You can’t afford to get caught up in that and fail to find out the intention of their heart. If they claim love, find out what love means to them. Ask their views of marriage and divorce. Ask their views on being monogamous. If they don’t have much to say except flattering words, you may want to keep it moving. The message they are sending matters.

 The recent election showed us a media that focused far more on the candidates personalities than on their messages. At least four out of every five stories dealt with personality issues. The message was often lost. That’s why so many voters often don’t have good info about the candidate’s policies or positions. By focusing on the wrong things some media frequently insults its readers and viewers. They overwhelmingly concerned themselves with how something was said rather than what was said. Even the media analysis from the debates concentrated on who was more likable, who had the best one-liners, and who insulted whom the most. I refused to be distracted by this nonsense and instead chose to focus on the message. That wasn’t easy because little was done by the media to give us that info. Wanting a true message to evaluate kept me at odds with the nightly news as well as the daytime news shows that happen to be more show than news. I don’t hire a president based on likability, personality, sense of humor, spouses, toothy smiles or charity-giving. The message tells you what they intend to do and whether or not they have the stamina to lead us out of difficult times. We all owe it to our communities, families and nation to make certain we get the true message, even if it means we have to explore on our own, not depending on the media.

Be certain your personal message is the one you want to convey to the world. Superficiality it is a crutch. People stay on the surface when they don’t want to be controversial, state an opinion, say that something is wrong, be emphatic or declare absolute truth. Their message is flimsy and has no depth. They are people pleasers that are filled with fear.  Fear immobilizes and impairs. It brings confusion and echoes a lack of dignity. The greatest fear most of us experience is that of truth. Lies can be rejected but truth remains whether we accept it or not. Truth is not predicated on whether or not we believe it. Truth doesn’t consult with us nor does it change according to what we prefer.  It is a constant. We have to adjust to it rather than the reverse.  Your message is a reflection of your truths. It’s on display for the world to see. It is the sum of who you are and where you’re headed. Change your message and you change the entire narrative of your destination. As usual, as always, the message matters. It always will matter, even in a world focused on packaging.

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